2013 Vendor Showcase

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The vendor showcase, providing both vendor and HEDW member the opportunity to discuss needs, solutions and services, will be available throughout the entire conference. We have been fortunate to attract major software providers as well as those smaller service based firms that provide guidance, development resources surrounding implementation of solutions as well as pre-packaged “all-in-one” reporting/database solutions. All vendors featured were recommended by colleagues who belong to the HEDW list serve and therefore have proven experience in higher education environments. Please visit them if you want to learn more about how experts view data management and information delivery and what they offer their clients.

The Vendor Showcase is open to Conference participants in the Pennsylvania room at the following times:

Monday (4/29):  7:00 am to 5:00 pm

Tuesday (4/30): 9:00 am to 4:00 pm

Vendors will also be available on Sunday during the opening reception.


2013 Conference Hosted by Cornell University – Ithaca, NY

Sponsors Listing

IData, Inc.


IData Incorporated is a higher education technology consulting and software solutions firm. Our consultants focus strictly on higher education and provide consulting in four primary areas:

• Custom Application Development

• Institutional Research and Reporting Services

• System Integration and Service Oriented Architecture (SOA)

• Implementation and Migration Services

IData also draws upon the skills and experience of our innovative staff to develop software as a service (SaaS) products designed to help universities be more productive and successful. IData’s innovative product line includes:

• DataCookbook.com – A collaborative data dictionary and data management tool for higher education

• IDataHub – A higher education system integration middleware platform

• NextReg – The future is “Free-Market Registration”

Started in September 2004, IData is located in Alexandria, Virginia. Each IData consultant has experience working directly at a higher education institution or a student information software vendor. IData is committed to offering the best service possible to our clients and to delivering appropriate, timely, and robust solutions. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing



We make breakthrough products that change the way people use data

Put together an Academy-Award winning professor, a brilliant computer scientist at the world’s most prestigious university, and a savvy business leader with a passion for data. Add in one of the most challenging problems in software – making databases and spreadsheets understandable to ordinary people. You have just recreated the fundamental ingredients for Tableau.

A mission that matters

We help people see and understand data. Seven words that drive everything we do. And they’ve never been more important.

In 2020 the world will generate 50 times the amount of data as in 2011. And 75 times the number of information sources (IDC, 2011). Within these data are huge, unparalleled opportunities for human advancement. But to turn opportunities into reality, people need the power of data at their fingertips. Tableau is building software to deliver exactly that. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing

Blackboard Analytics


Technology that Transforms Data into Performance

Transform enterprise data into actionable information. Make more informed, timely decisions to help significantly improve performance. With the Blackboard Analytics™ platform, you’ll have easy, self-service access to data that matters. You’ll reap the benefits of data warehousing, reporting, and dashboards while avoiding technical pitfalls found in other solutions.

With tools like this, we can build a better education experience by fostering a culture of data-informed decision making.

About Blackboard Analytics

Blackboard Analytics offers a comprehensive suite of packaged analytics applications, each consisting of:

• Data warehouse with robust, dimensional data models and OLAP cubes

• Pre-built data integration with leading ERP systems, including PeopleSoft, Datatel, SunGard Banner, and soon, Blackboard Learn

• Extensive data transformation process

• Pre-built reports and dashboards

Blackboard Analytics applications can be quickly deployed within weeks and cost-effectively customized to meet your institution’s unique requirements. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing



Oracle Business Intelligence Tools and Technology

As the #1 vendor in analytics for Higher Education, Oracle provides the most complete and integrated enterprise-class solutions and leads the way in helping organizations like yours gain more insight and drive better outcomes.

• Enterprise Reporting

• Mobile BI

• Information Discovery

• Scorecards and Strategy Management

• Real-time Decision Management

• Big Data

2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing

Performance Architects, Inc.


Performance Architects is a business and technology consulting company that partners with our clients to initiate and sustain significant improvements in the business analytics and financial management arenas using a blend of technical, functional and industry-specific expertise.

We offer technology services related to business intelligence (BI) solutions (dashboarding, scorecarding, reporting and analytics) and performance management (EPM) solutions (forecasting, budgeting, consolidation, etc.), along with the underlying analytic architecture (data warehouse, data mart, ETL, etc.). We are an Oracle Platinum Partner with Specializations in Research & Education (Higher Education), and several of the Hyperion and Oracle Business Intelligence (OBI) solutions. For the past two years, we were awarded the Oracle Fusion Middleware Innovation (Oracle Excellence) Award for Business Analytics, which recognizes customers and their partners for excellence in improving business performance with Oracle solutions in the BI/EPM arena.

A good performance management program spans across multiple functions in an organization, and most commonly starts in the IT, Finance and / or Strategy groups. As a result, Performance Architects offers functional services targeted at these areas.

Technical and functional know-how are important, but there is no substitute for understanding an industry through hard-earned experience. We have developed significant Higher Education industry expertise, and are 100% reference-able. Several of our clients are attending HEDW this year! 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing



Established in 2005, Phytorion, with a rich history and expertise that uniquely sits at the intersection of higher education and data warehouse/analytics, has enabled institutions such as Cornell University, Cambridge University, Long Beach Community College and the University of Delaware to address their analytics needs in a very cost-effective manner.

By using our mature, fully integrated data warehouse products, a comprehensive implementation methodology and expertise in Higher Education, our schools enjoy the benefits of a tailored data warehouse and analytics solution.

What fundamentally distinguishes our approach is our willingness and ability to create a solution that fits not just the generic but your specific organization. Whether that means dealing with unique requirements or a need to build internal consensus first; limited IT support or large and complex IT departments with detailed standards and procedures; focused data mart needs or comprehensive enterprise data warehouse initiatives – we will work with you to create the right project and solution.

We begin with our fully integrated, very detailed data warehouses in Student, HR and Finance that can be implemented either as a whole or in increments depending on your needs. Since most organizations have a variety of source systems, we can then build bridges to retrieve data from additional sources such as legacy, third party systems, databases and spreadsheets. We finally modify and deliver pre-existing reports and analytics that meet your specific reporting and analytics requirements, working with your existing BI tools. Such an approach significantly accelerates the process, cutting months from traditional data warehousing and analytics projects, resulting in costs and timelines that meet your budget and schedule. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing

Incisive Analytics


In today’s market, it is essential that your organization’s data be accurate, available when you need it, and presented in the right form for every audience. Leveraging a proven methodology and years of experience, we deliver actionable results that can drive performance from the top down and bottom up!

Who We Are

Incisive Analytics, LLC (IA) is a Cleveland-based, woman-owned Analytics and Business Intelligence professional consulting services firm. Our core services focus on solving our clients’ most challenging business analytics and information related problems. Our approach is to collaborate with every client, creating a unique experience to deliver results that equip our clients to make strategic decisions based on Take Action Analytics!

Founded in 2008, Incisive Analytics, LLC is headquartered in Cleveland, Ohio and operates nationally to serve our clients. Our teams travel to client sites and are primarily stationed in Cleveland, Akron and Cincinnati. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing



Velaris provides Business Intelligence products and consulting services for higher education, commercial and government clients. Leveraging more than 15 years’ experience as a leading IT consulting organization, Velaris has established partnerships with top BI vendors and led hundreds of engagements with top-tier organizations.

Velaris: Offers a tradition of expertise with Business Intelligence Products, Consulting, Education and Support

Velaris provides Cloud-Based Higher Ed and HR Business Intelligence products, support, training and consulting services for our education clients. Leveraging more than 15 years experience as a leading IT consulting organization, Velaris has established partnerships with top BI vendors and led hundreds of engagements with top-tier Institutions.

Velaris offers Cloud-Based Business Intelligence solutions/products for Higher Education and Talent Management; and has implemented over 200 data warehouses, created over 10,000 reports for more than 70,000 users, and has trained over 20,000 users in the last 10 years. We also offer Support Services to keep our client’s Business Intelligence infrastructure running smoothly and cost effectively. Velaris is committed to client satisfaction, with a focus on exceeding client expectations and building long-term relationships. Velaris has delivered an annual repeat business rate of 94% for over 15 years. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing



At WhereScape, we want our customers to get their data marts and data warehouses, Right. Now. We want them to get those warehouses and marts right: the right data, at the right granularity, for the right decision makers, with operational control, extensibility and performance built in. And we want them to deliver those warehouses and marts now: in Day Six, or Week Six of the project, not Month Six or Year Six.

We were founded on the premise that data warehouses take too long to build; that, once built, they often no longer match their user’s needs; that, once in production, they are too hard to change.

Comfortable as we were building custom data warehouses and marts for our clients, this manifesto led us into the software business: to become the designers of WhereScape RED and WhereScape 3D. 2013 Conference Hosted by Cornell University – Ithaca, NY Sponsors Listing



QlikTech (NASDAQ: QLIK) is a leader in Business Discovery—user-driven Business Intelligence (BI). Its QlikView Business Discovery solution bridges the gap between traditional BI solutions and inadequate spreadsheet applications. The in-memory associative search technology QlikTech pioneered created the self-service BI category, allowing users to explore information freely rather than being confined to a predefined path of questions. Appropriate from SMB to the largest global enterprise, QlikView’s self-service analysis can be deployed with data governance in days or weeks. The QlikView Business Discovery platform’s app-driven model works with existing BI solutions, offering an immersive mobile and social, collaborative experience. Headquartered in Radnor, Pennsylvania, QlikTech has offices around the world serving approximately 27,000 customers in over 100 countries.