Sponsor FAQs

Who attends our conference?

The HEDW Conference attendees are a representative sample of Higher Education Institutions varying in size, mission, and geographic location.  Attendees come from a full range of data warehouse / business intelligence (DW/BI) life cycles, ranging from newly instituted programs to highly polished systems with years of rich experience.  Typical conference attendees are at the center of their Institution’s DW/BI activity and share the common objective of learning more about DW/BI. These individuals seek opportunities to leverage limited resources in order to maximize value for their Institution. They appreciate the modest size of the conference, which helps preserve the ability to have quality interactions with the community.

A breakdown of our most recent conference attendees is shown below. 337 attendees from 144 different institutions attended the 2018 conference hosted by Oregon State University at Corvallis, Oregon.  HEDW conferences are kept small to maximize the peer-to-peer interaction as well as the sponsor to attendee ratio.
Count of Oregon State Conference Attendees

Sponsor Opportunities
                   Base Conference Sponsorship
One Conference Attendee Pass INCLUDED
One 6ft skirted table in Sponsor exhibit area INCLUDED
Two chairs INCLUDED
Table top identification cards INCLUDED
Access to electrical power and internet INCLUDED
Sponsor showcase with link on conference website INCLUDED
Inclusion in the 2019 HEDW Mobile App INCLUDED
Recognition during opening ceremony INCLUDED
Option to participate in sponsor drawing during Wednesday lunch INCLUDED
Total $3,200
                  Additional Conference Opportunities*
Presentation spot in the Sponsor Track $1000 additional
Additional Conference passes (limit 2 per sponsor) $500 each

* The above opportunities are offered to Base Conference Sponsors only, at the additional cost outlined above

The Sponsor exhibit area will be located in heavily trafficked areas for maximum attendee exposure.  The sponsor count will be kept to about 15 organizations in order to keep the sponsor / attendee ratio optimal. Exhibit Area table location preference will be given by order of sponsorship registration.

Sponsor Area Hours

Monday, April 15, 2019: 7:30 am – 5 pm

Tuesday, April 16, 2019: 7:30 am – 5 pm

Wednesday, April 17, 2019: 7:30 am – 3 pm


Sponsor registration deadline will be Thursday, February 14, 2019, or when all the available slots have been filled. Due to the limited number of available spots, cancellations of Sponsorship will be subject to a $1,000 administrative fee.

If you have any questions, please contact us @sponsorcontact@hedw.org

May I ship materials directly to the conference?
Yes, you can! However, shipments can arrive no more than 3 days prior to the conference (April 11, 2019).  The name of the representative responsible for collecting your materials being shipped must also be indicated clearly on the outside of the container.Please address the shipments to:

Sender’s Company / HEDW Conference
Sheraton Ann Arbor Hotel
3200 Boardwalk St.
Ann Arbor, MI 48108

When can we set‐up and when do we need to break down?
The sponsor area will be open to sponsors for setup on Sunday, April 14th beginning at 3:00pm.  Tear down must be completed by Wednesday, April 17th at 7:00pm.
What is provided with the exhibit area tables?
Sponsors will receive a 6 ft. linen-less spandex skirted table, two chairs, table top identification card, and access to power and internet. It is entirely up to the sponsor to ship pop‐ups, tablecloths, or any additional signage to the conference per the rules stated under material shipments.  It is also up to the sponsor to arrange for any additional A/V equipment needed at the event by contacting the Sheraton Conference Sales coordinator directly.  The coordinator is Adriana Bond, who can be contacted at adrianabond@sheratonannarbor.com or 734-929-3402.  Everything must be ordered ahead of time (and paid for) in order for it to be ready upon arrival.
When does the opening reception start?
The opening reception is scheduled to run from 6:00pm to 9:30pm on Sunday April 14, 2019 at the Jack Roth Stadium Club, located on the east side of the Michigan Stadium, 1201 S. Main St., Ann Arbor.
How is exhibit area table placement determined?
The sponsor exhibit area layout will largely be determined by the number of sponsors who register for the conference.  The goal is to place tables in areas of high member traffic for maximum exposure.  Table location preference will be given by order of sponsorship registration.  Once the final layout has been determined, we will contact sponsors to make their table location selection.
What is the cancellation policy?
Cancellations received prior to February 1, 2019 will receive a refund, less a $1,000 administrative fee. Cancellations after February 1, 2019 will not be eligible for a refund.