“Analytics” – Really?

Presentation Summary

Suneetha Vaitheswaran

It's all the buzz, but what is it - really? Isn't analytics what we've been doing for years with DW/BI? Isn't it the domain of IR? What are my leaders hearing that creates so much pressure for this? Where is the magic of "Analytics"? Most professionals in the information management space are fast encountering these questions. At the University of Chicago, we are working to bridge a DW/BI-based reporting strategy into an Analytic-focused one - impacting platforms, staff skills, and culture!