Take Control of Your BI Team’s Communications and Reputation

Presentation Summary

BI teams can make some big promises - decision support, predictive analytics - but without a communications strategy, you can lose control of not only your message, but your reputation. As expressed in the 2015-member survey, undervaluing communications can cost your team respect, partnerships and trust. Learn how Washington University in St. Louis is integrating marketing and communications with technical training, to raise the profile of the data warehouse, build user relationships, solidify messaging and create a robust training platform.