The Story’s the Thing (or: Why & How to Tell Better Stories [With Your Data])

Presentation Summary

You’ve heard it said so many times: “Don’t just show your data, tell a story with it!” Sure, if only it were that easy…. In this session Rob McDade will guide you through his exploration into: – Why stories are such an effective means for communication – How you can leverage recent research findings about the effects stories have on our brain to better communicate your messages – How to match the appropriate story type to your desired outcome – How to weave data into narratives – A selection of other useful tips for telling better, more engaging stories.