Whoa-Oh-Oh Feelings… How Understanding Sentiment & Other Text Analysis Can Advance Your Institution’s Mission

Presentation Summary

In this session, learn about the sentiment engine Arizona State University (ASU) uses that monitors social media, Help Center chats and calls, surveys, and other unstructured text. Discover the challenges and misconceptions surrounding sentiment analysis, and find out how understanding sentiment can improve service throughout your organization. The session will also discuss other text analytics that ASU is using around unstructured and semi-structured data.